AB Vassilopoulos: A world of opportunities awaits you 

At AB Vassilopoulos, we are more than 12,000 people sharing the same purpose: to give our best every day and make a difference in people’s lives. With a presence across Greece - from stores and offices to distribution centers and our Home Shop Center with more than 500 Job roles - we offer countless opportunities for growth, in an environment that respects and supports every team member. As part of the global Ahold Delhaize group and one of the most dynamic brands in Greece, we are proud to consistently be recognized as a Top Employer.

Become part of the #proudABers team!

The opportunity 

We are looking for a Brand Manager to join our Brand Equity & Own Brands Team.

This is a multidimensional role that combines brand strategy, creativity, and strong project management skills. As Brand Manager, you will be responsible for translating brand strategy into impactful communication and consumer experiences across the AB Brand and our Own Brands portfolio.

You will play a key role in strengthening brand equity, building meaningful connections with our customers, and driving brand growth and competitiveness through integrated communication, innovation, and consumer-centric initiatives.

What you will focus on

• Develop and execute integrated communication campaigns for the AB Brand across multiple channels and consumer touchpoints.
• Develop and implement communication plans for AB Own Brands, aligned with strategic, brand, and commercial priorities.
• Lead the end-to-end packaging development process across the Own Brands portfolio, ensuring consistency with brand guidelines and coordinating internal and external stakeholders.
• Collaborate closely with Digital, In-Store, Media, Promotions, Loyalty, Corporate Communications, and Internal Communications teams to ensure consistency of messaging, visual identity, and tone of voice.
• Manage and coordinate external partners, including creative, content creation, production, and printing agencies, ensuring high-quality and timely delivery.
• Monitor competitor activities, consumer trends, and retail developments, identifying opportunities to strengthen brand positioning and support strategic decision-making.
• Track communication plan performance and translate brand and consumer insights into actionable recommendations that enhance effectiveness and competitive advantage.
• Manage the assigned marketing budget, ensuring efficient allocation of resources across campaigns and initiatives.
• Develop and maintain regular brand and Own Brands performance reporting, leveraging insights and KPIs to identify opportunities for continuous improvement and growth.

Who we are looking for

• Bachelor degree in Marketing. Master’s degree in Marketing or an MBA will be considered an asset.
• 4-5 years of relevant professional experience in Brand Management, Marketing, or Communications roles. Experience in Retail and/or FMCG environment will be considered a strong advantage.
• Fluency in English, both written and spoken.
• Very good knowledge of MS Office.
• Experience in developing and executing integrated marketing and communication campaigns.

The value you bring

• Passion for the Customer | Deep understanding of customer needs and ability to translate insights into meaningful communication and experiences.
• Effective Communication | Communicate clearly, persuasively, and with impact across diverse audiences.
• Influencing & Relationship Building | Build trust, foster collaboration, and align stakeholders toward common objectives.
• Togetherness | Value different perspectives, encourage collaboration, and contribute to an inclusive environment.
• Results Orientation | Deliver high-quality outcomes, prioritize effectively, and maintain focus on business objectives.
• Ownership & Accountability | Take responsibility for initiatives and ensure successful execution from planning to delivery.
• Adaptability & Continuous Learning | Embrace change, demonstrate curiosity, and continuously seek opportunities for growth and improvement.

We care for you 

At AB Vassilopoulos, we invest in our people and provide a supportive work environment with a comprehensive benefits package, including:

• Competitive remuneration package
• Βonus based on company performance
• Group life and health insurance (incl. outpatient coverage)
• Wellbeing program for physical and mental health
• Access to LinkedIn Learning and individual development plans
• Employee discount on purchases at our stores
• AB Plus Points for important personal and family milestones
• On-site parking at our facilities
• Free lunch on site
• Hybrid working model
• A buddy to support you during onboarding

A place where everyone belongs

All our candidates and employees are treated with respect and equality, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or any other characteristic protected by law.

As part of our commitment to inclusion and equality, we have signed the Diversity Charter Greece , we are certified with the SHARE Equality Label and we are members of LEAD Network, recognizing our tangible actions toward a truly inclusive work environment.

*All applications are treated with utmost confidentiality