Your purpose

As our Format Development Manager, you will take on a multidimensional role that combines strategy, analytical skills, planning, creativity, and effective project management. You will be at the forefront of developing and implementing the new concepts for AB retail, ensuring consistency with the corporate identity and adherence to AB brand guidelines while collaborating a lot with many stakeholders (operations, commerce, marketing etc). If you are a highly motivated professional eager to expand your knowledge, bringing sharp insight and a skillset that blends strategic vision with execution, then this opportunity could be your next career step!

What you will focus on

• Strategic Concept Creation: Develop innovative retail formats and store concepts that align with the company's overall business strategy and brand positioning.
• Market Research & Analysis: Conduct market studies to identify emerging trends, consumer preferences, and competitive landscape analysis.
• Customer Journey Mapping: Create detailed customer journey models to optimize store layouts and shopping experiences.
• Prototype Design: Create and test prototype stores to validate new concepts before wider rollout.
• Cross-Format Innovation: Identify opportunities to blend formats or create hybrid concepts (e.g., combining grocery with food service).
• Value Proposition Development: Craft unique selling propositions for different store formats that address specific market segments.
• ROI Modeling: Analyze potential return on investment for new format implementations, including capital expenditure planning.
• Pilot Program Management: Design and oversee pilot implementations of new formats to test viability and gather performance data.

Who we are looking for

• BSc in Business or Marketing, or any relevant field. MBA would be considered as an asset.
• Working experience 4 - 5 years, with a strong preference in retail industry, FMCG.
• Previous experience in a similar role or retail experience will be considered as a strong plus.
• Experience in store processes and project management.
• Fluency in English language, both written and spoken.
• Excellent knowledge of MS Office.

Your value

• Passion for the Customer – Understanding in depth customer needs to create meaningful and valuable communication. 
• Authentic Communication – Deliver messages in a clear, compelling and concise manner to a variety of stakeholders.
• Influence others – Build relationships.
• Togetherness – Value team’s ideas, uniqueness and safeguard belonging.
• Momentum–  Secure end results and be on top.
• Target Orientation – Follow procedures accordingly.
• Embrace change – Challenge own self, be courageous, curious to learn
• Critical & Analytical Thinking – Think critically and strategically about retail to quickly conclude on sustainable suggestions and actions.

We care for you 

• Hybrid way of Working
• Free lunch break in our restaurant
• Available parking
• Lifelong learning and development
• Wellbeing Program 

A place where everyone belongs  

We strive to be a better place to work where our people reflect the markets we serve, where their voices are heard and valued, they find purpose in their work, and can grow and contribute to their fullest. We are an equal opportunity employer, and all applicants/employees will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, or any other characteristic protected by law.

Certified by Diversity Charter Greece and SHARE Equality Label  

AB is recognized as a Top Employer 2025 in Greece. 

Top Employer Institute: Certified Excellence in Employee Conditions  

Start your retail journey and live our values of care, teamwork, humor, integrity and courage.

*All applications are treated with utmost confidentiality