Job’s Purpose

As Digital Communication & Brand PR Team Leader, you will oversee and execute comprehensive digital communication and PR strategies. Your role will involve, developing strong brand narratives, coordinating with various departments, and ensuring impactful messaging across all digital platforms, while leading a team of three people. You will play a key role in elevating our brand presence, increasing customer engagement, and maintaining a positive brand image. If you are a data-driven professional that has been exposed to digital marketing, social media, WOM & content management with a proven experience and record, we are looking forward to hearing from you.

What you will focus on

• Support our strategy for online channels (website, social media, digital screens) aiming to promote all company priorities and support company/product campaigns.
• Collaborate with Marketing Business Owners to create content for the monthly calendars across various social media channels aiming to communicate the right messages.
• Set and monitor KPIs, as well as generate reports in collaboration with performance agencies for all online/digital campaigns, to evaluate their effectiveness and take possible corrective actions.
• Remain updated about other departments’ operations, and participate on the evaluation and selection process of those that will be published on social media (In collaboration with your line-Manager)
• Manage the community and complains/comments posted on social networking sites (in collaboration with the external communication department as well as the cooperating agency).
• Handle the WOM plan and digital influencers plan that communicates monthly all the brand initiatives and activations.
• Manage content dissemination, coming from key stakeholders within our organization, filter priorities, align with strategy and brand guidelines to all social media while keeping a consistent brand voice.
• Secure information protection respecting all the regulations and laws that are applied (In collaboration with GDPR team/legal department and your line-Manager).

Who we are looking for

• BSc in Marketing, Digital Communication, Business Administration, or any relevant field. MSc would be considered an asset.
• Working experience 4 - 5 years, in Digital Media & SoMe in an Agency, Retailer or FMCG Company.
• Fluency in English language, both written and spoken
• Excellent knowledge of MS Office

Your Value

• Passion for the Customer – focus on in depth customer needs’ understanding & excel at retail 
• Authentic Communication – deliver messages in a clear, compelling and concise manner to stakeholders.
• Influence others – build relationships
• Togetherness – value team’s ideas, uniqueness and safeguard belonging
• Momentum – make a difference, secure end-results and be on top
• Target Orientation – Follow procedures accordingly
• Embrace change – challenge own self, be courageous, curious, unlearn

A place where everyone belongs 

We strive to be a better place to work where our associates reflect the markets we serve, where their voices are heard and valued, they find purpose in their work and can grow and contribute to their fullest. We are an equal opportunity employer, and all applicants/employees will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, or any other characteristic protected by law.  

Certified by Diversity Charter Greece and SHARE Equality Label   

We Give Our Best to Make a Difference in People’s Lives     

#EdoToKaloEinaiGiaOlous #proudABers 

Start your retail journey and live our values of care, teamwork, humor, integrity and courage.